Grey - New York

Strategic Planner - Clients: Applebee's, UNICEF, YouTube, Marvel/Hasbro, Walgreens, Eli Lilly, Smucker's and new business efforts in gaming, banking and real estate.

• Strategic lead on projects from initial client ask to final delivery
• Independently managed campaign platforms (e.g. Applebee's Neighborhood Drink of the Month)
• Created briefs, audience segments and personas, experience maps, consumer journeys, brand ecosystems, new product prototypes and campaigns across a variety of media including TV, radio, mobile, web, social, OOH, in-store and CRM
• Briefed art directors, copywriters, UX strategists and developers, and provided strategic guidance
• Led CultureDaily – a global trends database initiative spanning across Grey's global offices
• Involved in recruitment: interviewed potential hires