Press Start To Continue — The Future of Gaming

A guide that spawns you in the epicenter of the gaming world and discusses business opportunities in this valuable market. Strap on your sword, put your helmet on and Press Start To Continue.

Content

Trend report, Segmentations and Customer Decision Journeys for gamer segments.




Process

Gathering over 1000 week signals, sorting and defining trends and their audience.

- Field research - 2x conventions
- Segment, audience and persona analysis
- Social listening
- Simmons OneView
- Informational interviews and group interviews