PSFK - Strategist

By tracking innovation in the marketplace, I contextualize retail, advertising and product & service design trends with strategic implications based on our client business objectives. The output takes the form of PSFK or bespoke client reports, tours, workshops and consumer journeys to help innovate and inspire quick wins and long-term strategies for the client in impactful ways.

I research, do pattern recognition of weak trend signals, write and compile the content as well as creating strategic recommendations for clients to spark innovation in their portfolio. I also manage key accounts and foster relationships between our agency, brands, thought leader and consumer partners.