PSFK - New York

Strategy & New Business Lead - Clients: Google Retail, Google Fiber, Toyota, Volkswagen, Bath & Body Works, Wallkit

• Managed a range of projects from initiation to delivery (e.g. a biweekly trends newsletter sent to the full Google Retail team)
• Created bespoke reports (Future of Work, Future of Retail, Sports Debrief ), consumer journeys and workshops (Toyota E-commerce workshop) to help inspire quick wins and long-term strategies
• Spearheaded new business pipelines by conducting outreach, framing client objectives and outlining how PSFK would further their efforts
• Developed proposals, briefed our team of strategists and delegated tasks
• Continuously worked to expand our product and service offerings and to develop new ways for PSFK to provide added value for clients (e.g. chat-a-researcher service)
• Developed PSFK's communication strategies for print, social, digital & CRM
• Head of Wallkit - A digital platform by PSFK providing paywall & membership services

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