Scentience — Smell Virtual Reality

As the Founder, CEO and CSO of Scentience, I'm in charge of shaping the product, fundraising, marketing and launch strategy of the company. Tasks include strategic planning, segmentation, market size and analysis, trend analysis, buyer personas and customer journeys. I also assembled talent, developed the product (including market testing, focus groups, interviews) and created marketing/advertising and business strategy plans (including PR & outreach, advertising campaigning, social media strategy, event planning, fundraising, brand & visual strategy) to make the startup successful.

The success is shown as we were accepted into the Plug and Play accelerator program and with them, invited to a China trip to represent Plug and play and Silicon Valley together with Bay Area city officials. We've met with organizations such as Foxconn, Johnson & Johnson, Dolby Digital, Honda and Daimler AG.