Wallkit — Paywall and Membership System

As the Head of Strategy for Wallkit, I show publishers/customers how they could benefit from Wallkit and investors why Wallkit is worth an investment by utilizing strategic planning - including segmentation, market size and analysis, trend analysis, buyer personas and customer journeys.

I also supported the development the product (including market testing and interviews) and created marketing/advertising and business strategy plans for the product (including Social media strategy, PR & outreach, ad campaigns, event planning, fundraising and brand & visual strategy).